Casper by Zingable

For law firms and other businesses spending $10,000+ a month on ads.

Know what your competitors run. Find where your ad money leaks.

Casper is an AI built from fifteen years of Julian Herscovici's paid-media work, his digital twin. Every morning it reads every ad your competitors run, checks whether your website actually counts your leads, finds the money you are losing, and builds the automation agents that stop the leak. Behind this text: 1,511 ads it read this morning from 160 law firms. Julian is the person who calls you with the answer.

See your competitors' adsTalk to Julian
160

law firms checked this morning across ten South Florida cities, using Google's public record of every ad.

89

of them advertise on Google. For each one: how many ads, which kinds, and how long each has been running.

15

different lead-counting codes on one firm's homepage: its leads are reported into fifteen separate ad accounts, most of them left behind by old agencies.

13

firms whose Google ads run under a marketing agency's name, not their own. Leave that agency and the account, its history and its results go with it.

Friday 31 October 2026, before 9 am. Ten call briefs on Julian's desk by nine.

Type a competitor's website. See their ads.

Below is the biggest injury advertiser in Miami, pulled from Google's public record the moment you opened this page. Type any website, a competitor's or your own, to see theirs: how many ads, what kind, how long they have run, and whether the site actually counts the leads it gets. No login, nothing stored.

Public data from Google's Ads Transparency Center and the page's own tags.

Result

What you get.

Casper does the work, Julian checks it and answers for it. Once your numbers can be trusted, most of this can be paid per result: a fee per booked consultation or qualified lead, not per hour.

What your competitors changed this week

Their new ads, new offers, who started bidding on your keywords, what they stopped running.

You receive a one-page read every Monday.

Where your ad money leaks

Whether your website counts the calls and forms your ads produce, which account that data lands in, and what you are paying for that never turns into a client.

You receive a plain list of what to fix, with the proof.

Campaigns built in your own account

The keywords, the ads, the pages they lead to, built inside an account you own. Leave any time and keep everything.

You receive the plan, then the working campaigns.

Ads made for you

Image and video ads in your brand, from formats that already work for firms like yours, refreshed before they go stale.

You receive approved sets, ready to run.

Someone watching every day

Daily checks for waste and breakage, a short note every week in plain English, and a call the moment something needs your decision.

You receive a note, not a dashboard to decode.

An assistant that answers and books

When the leak is after the click: a lead that gets answered in seconds on your website, WhatsApp or text, a missed call that gets a text back, follow-up that never forgets, paperwork read and filed.

You receive it working, run for you or handed to your team.

For agencies: our work under your name

Audits and build specs under your brand, with agreed turnaround and no contact with your clients.

You receive delivery without hiring.

Automation agents for your profession.

Not a generic chatbot. Each agent is built around how your business actually takes clients, scoped as a fix-it project, and then watched as part of ongoing management. Every one of these runs on systems Casper already operates for itself.

Law firms

An intake agent that answers web, WhatsApp and text leads in seconds, asks your qualifying questions and books the consultation. A text back to every missed call. Case-status replies that answer "any news?" before the client has to call. Review requests sent at the right moment, and a record of which referral and co-counsel relationships actually produce cases.

You receive more signed cases from the leads you already pay for.

Clinics, med-spas and dental

Booking and reminders by text and WhatsApp that cut no-shows. Patients due for a visit reactivated automatically. Benefit and insurance pre-checks before the appointment. A front desk that answers after hours, and follow-up that asks for the review while the visit is fresh.

You receive a fuller calendar without a bigger front desk.

Home services and contractors

Quote requests answered within minutes and turned into a booked estimate. A text back to every missed call while your crew is on a roof. Reminders the day before, review requests the day after, and a seasonal nudge to last year's customers.

You receive the jobs that used to go to whoever picked up first.

Online stores and local retail

Abandoned-cart and back-in-stock messages, support that answers order questions, review requests, a product feed kept clean so your Shopping ads keep showing, and a weekly note on what made money and what did not.

You receive the sales you were already close to.

Any business with a phone and a form

Paperwork read and filed, a weekly report that writes itself, hand-offs between the tools you already use, and the follow-up nobody on the team has time for.

You receive your hours back.

Agencies

All of the above under your own name, for your clients, with agreed turnaround and no contact with them.

You receive a product line without hiring for it.

Three agents, priced. Fixed before we start.

Each runs on accounts you own (your number, your calendar, your CRM), is delivered in ten business days, and goes live only after a logged test lead has travelled the whole way through. Messaging costs pass through at cost; the run fee stops with thirty days' notice.

Intake agent
$2,900
setup, then from $390 a month
  • Answers web, WhatsApp and text leads in seconds, day and night
  • Asks your qualifying questions, books the consultation into your calendar
  • Texts back every missed call
  • Hands the record to your team, in the tools you already use
For anyone who loses leads between the click and the callback.
Follow-up agent
$1,900
setup, then from $290 a month
  • Every lead and every quote followed up by text, WhatsApp or email until they answer or opt out
  • Reminders the day before, review requests the day after
  • Reactivation of customers due for a visit or a renewal
  • A weekly note on who answered and who went quiet
For businesses that win the first conversation and lose the third.
Office agent
from $3,600
setup, then from $490 a month
  • Paperwork read, summarised and filed where it belongs
  • A weekly report in plain English from the systems you already have
  • Hand-offs between tools that today need a person to copy and paste
  • Scoped to the three tasks that cost your team the most hours
For the work nobody was hired to do and everybody does.

Agencies: any of these under your brand for your clients, from $1,800 a month plus setup. Ask Julian.

How it works with Julian.

  1. Give Casper a domain.

    In the box above or in the form below. It costs nothing and asks for no access.

  2. Read what it found.

    Within a day you have the written read. Julian walks you through it in thirty minutes and tells you plainly if there is nothing worth fixing.

  3. Decide.

    If there is money in it, Julian scopes a fixed-fee sprint. Casper does the work with Julian's judgment, Julian is accountable for it, and the account stays yours.

Three things Casper found this week.

From public data alone: no passwords, no access, no conversation.

A marketing agency whose own analytics were off.

Their website says it measures visits and Google ad results. It measures neither; only their Facebook and LinkedIn ads are counted. Half their marketing is invisible to them, and nobody noticed because nothing looks broken.

Four minutes, October 2026.

An injury firm with fifteen Google Ads conversion tags on one page.

About 2,000 ads on record and its leads reported into fifteen different Google Ads accounts, most of them left behind by agencies that are long gone. Phone calls, the thing the firm actually sells, are not counted at all.

This morning. The brief is on Julian's desk.

Thirteen firms advertising under someone else's name.

Of 89 South Florida injury firms advertising on Google, thirteen do it under a marketing agency's name. If they ever leave that agency, the account, its history and its results leave with it.

160 firms read from Google's archive, 31 October 2026.

The person you talk to

Julian Herscovici has run paid media for fifteen years and managed more than $8M of it over that time. Google Partner, MBA, member of the Agentic Advertising Organization. Casper is built from how he works: the checks he runs, the questions he asks, the things he refuses to ship. He reads everything Casper writes before you do, and he is the one who picks up the phone. Zingable, Miami Beach, Florida.

Fixed prices. Your account stays yours.

Two of these need no call at all: Casper does the work and Julian checks it before it reaches you.

Free check-up
Free
always, the first time
  • What your competitors are running, from public ad data
  • Whether your website counts your leads, and who owns your ad account
  • Thirty minutes with Julian to walk through it
  • Written findings you keep
If there is nothing worth fixing, Julian says so.
Competitor report
$490
in your inbox within 24 hours, no call needed
  • Every competitor's Google ads: how many, what kind, how long each has run
  • Their Facebook and Instagram ads and what they say
  • Who owns their ad accounts, and who owns yours
  • Where you count fewer leads than they do
Written for the owner, not the agency. Invoiced on delivery.
Fix-it project
from $2,400
fixed price, agreed before we start
  • Lead counting rebuilt and proven to work
  • Campaigns rebuilt: keywords, ads, the pages they lead to
  • New ads for the channels you run
  • Or the assistant that answers leads, texts back missed calls and follows up
Most firms need one project, not a retainer.
Ongoing management
from $1,500
per month, cancel with thirty days' notice
  • What your competitors changed, every Monday
  • Your accounts checked every day for waste and breakage
  • Ads refreshed before they go stale, agents watched and improved
  • A monthly call with Julian, and a call whenever something needs your decision
For firms that want it watched every day, not once a year.

Prefer to pay per result? Once your numbers can be trusted, Casper works for a fee per booked consultation or qualified lead instead of a monthly fee. Agreed after the free check-up.

Agencies: the same work under your brand, from $1,800 a month, with no contact with your clients. Ask Julian.

Talk to Julian.

Two fields are required. You will have the free check-up in writing before the call, and the call is thirty minutes.

Please tell us who you are.
That does not look like an email address.
Optional. Casper starts the check-up before you talk.
Fixed price before we start; live only after a logged test lead.

Prefer to talk now? +1 (305) 647-3748

Or write to miami@zingable.com. Replies within one business day.

Zingable is in Miami Beach, Florida. Casper works in every US market.